Price Optimization that Grows with Your Business

Prescriptive Pricing Guidance Maximizes Value on Every Sale

Most business leaders struggle to strike the perfect balance of sales growth without sacrificing profitability. Best-in-class leaders get there with Guidance.

To accelerate sales growth without sacrificing profitability, Guidance precisely prescribes winning negotiation recommendations tailored to every customer interaction and need. These recommendations incorporate your customer’s willingness-to-pay and your strategic objectives to ensure you’re optimizing prices to increase win rates and maximize value. With Guidance, customers achieve 100-300 basis points in margin improvement.

Begin Your Journey to Sustainable, Profitable Growth in Just 50 Days

Armed with Guidance, your sales teams and partners now have the pre-approved prices they need to accelerate win rates and reduce sales cycle times. And your pricing teams have the solution they need to continually refine their price strategy on the fly. Now they can simply initiate that analysis right from the software whenever they need to, or whenever they’re just curious to see the potential of a new price strategy, and then deploy it. It’s that easy.

Instantly Identify Revenue Leaks and Recovery Potential

Gain instant visibility into the revenue potential that can be attained through improving your precision in pricing. Science-based segmentation enables you to take a data-driven approach to recovering the revenue leaks lost through an undisciplined approach to pricing. Now you can justify new price recommendations to internal detractors with simple, easy-to-access views of the peer prices that support your recommendations.

See the Science for Yourself

Price recommendations can be explained with simple and easy-to-access views of the peer prices that supported that price increase recommendation. What’s different about Guidance is that this isn’t fragile science developed in a back office and delivered to you in a black box with a “Do Not Touch” label. This is science purpose-built for business and delivered to you with controls and windows that allow you to interact with and modify the output.

Self-Serve Precision in Pricing From Your Existing Quoting Platforms

Once you create the dynamic segmentation with help from PROS patented science, then algorithmic machine learning takes over. Guidance delivers price envelope recommendations for the unique attributes of every potential sale so that your sales teams can confidently balance maximized value with customer willingness-to-pay every time. With pre-approved prices for your partners and sellers, you can eliminate one-sixth of the sales cycle time spent seeking approvals—which is critical when customers value immediacy in pricing over negotiation.

Continuously Adapt and Improve – At Your Pace

Now that you can move so easily from segmentation analysis and evaluation to price guidance delivery, refining your price strategy is as easy as asking “when?” And with Guidance, you don’t have to sacrifice your price strategy through the norms of business change, such as mergers, acquisitions or reorganization of your product lines. Guidance is built to adapt to your changing business and help you to achieve sustainable, profitable growth whatever comes your way.

The Value of Price Optimization

Uncover the potential of what Guidance can do and see the science for yourself.


Definitive Guide for Better Pricing


Explore four key areas to make sure that you are selling on value and not overdiscounting to close deals.




Deliver sustainable, profitable growth through segmentation pricing science.


HP on PROS Price Guidance


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