Las Vegas | May 21-23

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Guidance: Price Optimization

Get precise, gain control and grow your business with price optimization software built on cutting-edge AI.

Prescriptive pricing guidance powers every sale

It’s tough to grow sales without sacrificing profitability. The solution requires tailored recommendations that incorporate your customer’s individual willingness-to-pay balanced with your strategic objectives to ensure an optimal pricing strategy.

That’s PROS Guidance leveraging powerful AI to unlock big increases in win rates and maximized value. The result? Extraordinary gains. Customers often quickly achieve 100-300 basis points in margin improvement.

Ignite Your Journey to Sustainable, Profitable Growth in Just 50 Days

Your world spins fast and customers won’t wait. Guidance gives your sales teams and partners the pre-approved price segmentation they need to accelerate win rates and reduce sales cycle times.

Your teams can now refine their pricing strategy on the fly by simply initiating an analysis directly from the software as needed. Curious to see the potential of a new strategy? Deploy it! It’s that easy.

Instantly Identify Revenue Leaks and Recovery Potential

Discover revenue potential through more precise pricing. And precision is key. Science-based price segmentation provides a data-driven approach to recovering revenue leaks lost through undisciplined pricing.

Now you can justify new price recommendations with simple, easy-to-access views of the peer prices that support your quotes.

See the Science for Yourself

Guidance isn’t fragile science developed in a back office and delivered with a “Do Not Touch” label. Our solution is purpose-built for business and delivered with controls and windows that allow you to interact with output and modify your way intuitively to the precise recommendations you need to win.

Precise, Self-Serve Pricing From Your Quoting Platforms

Guidance delivers price envelope recommendations for every unique prospect. That means your sales teams can confidently balance maximized value with customer willingness-to-pay.

With pre-approved prices for your partners and sellers, you eliminate one-sixth of the sales cycle time wasted on seeking approvals. The digital economy demands immediacy. PROS provides rapid response over negotiation.

Continuously Adapt and Improve – At Your Own Pace

Now that you can move easily from segmentation analysis and evaluation to price guidance delivery, refining your price strategy is as easy as asking: When?

With Guidance, you don’t have to sacrifice your price strategy through the norms of business change, such as mergers, acquisitions or reorganized product lines. Guidance adapts to your circumstances so you achieve sustainable, profitable growth, no matter what.

One Trillion Transactions a Year


The PROS Cloud is delivered globally under a Software-as-a-Service (SaaS) model hosted on Microsoft Azure. Housed in SOC2-certified data centers, it has the security and availability features you demand of a mission-critical application, including disaster recovery centers.

More about PROS Trust & Security
More about PROS Cloud

The PROS Cloud and Security

Beyond Secure
Compliant with GDPR, SSAE16 SOC 2 Type 2, ISO 27001 and Cloud Security Alliance’s Cloud Control Matrix.

Built to Scale
Configured with elasticity to meet your performance requirements, architected for high availability.

Seamlessly Integrated
Integrated to work within heavily customized enterprise business systems, such as ERPs and CRMs.

Ready for a demo?

We’re eager to meet you and answer any questions you have about Guidance and price optimization.

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