Finding the sales growth hidden in your customers

Opportunity Detection
Finding the sales growth hidden in your customers

Machine learning has quickly become the hot topic. The good news is our machines have been learning for the last 30+ years. With that experience, you can confidently put PROS Opportunity Detection to work for your sales team and find the sales growth hidden in your customers.

To find that sales growth, Opportunity Detection applies machine learning to analyze transaction activity, uncover buying behavior trends and identify new opportunities. Using machine learning techniques such as outlier detection, churn forecasting and clustering algorithms, it finds inconsistent, declining and gap purchasing behaviors at the product level for each customer. Opportunity Detection then presents those sales opportunity recommendations to each sales rep in their familiar CRM environment for instant evaluation and action.

Armed with Opportunity Detection, your sales team can now quickly determine how to invest their time to build relationships (inconsistent), prevent churn (declining) and expand the share of wallet (gap) with current customers.

It starts by PROS Dynamic Pricing Science using machine learning techniques to uncover buying behavior patterns at the account and product group level:

Inconsistent

Using outlier detection algorithms, Opportunity Detection finds inconsistent buying patterns that may indicate the potential to strengthen the relationship and become more of regular business partner.

Declining

Using churn forecasting algorithms and filtering out seasonality, Opportunity Detection finds declining buying patterns that may indicate a customer is shifting their purchasing of a specific product to another provider. Now the sales rep can proactively take action to retain this business.

Gap

Using an ensemble of PROS unsupervised machine learning (clustering) algorithms, Opportunity Detection clusters accounts with similar product portfolios and identifies products each customer is not buying but its peers are buying.

Opportunities Presented in familiar CRM systems

Opportunity Detection automatically presents the recommendations on the account page enabling each Sales rep to quickly evaluate the opportunities specific to their customers.

Easy evaluation

Supporting information details are provided for each recommendation making it easy for the sales rep to quickly assess its potential for immediate action.

Automated opportunity creation

With the click of a button, Opportunity Detection automates the creation of the opportunity in the CRM system so the sales rep can quickly start the quoting process.

Put It All Together to Deliver Personalized Selling Engagements

Modernize Business Processes

Modernize Business Processes

Leverage a constraint-based configuration engine to handle the most complex product catalogs and largest sales teams.

Increase Deal Size

Increase Deal Size

Develop accurate, comprehensive quotes specific to each customer’s requirements in less time.

Improve Responsiveness to Customers

Improve Responsiveness to Customers

Enable the sales team to negotiate from an informed position with integrated, data science-driven price guidance.

Request a Demo

VIDEO

Opportunity Detection for Microsoft Dynamics 365

VIDEO

This brief video demonstrates how PROS Opportunity Detection uses machine learning to identify and deliver new opportunities to the sales team proactively in Dynamics 365.

VIDEO

Opportunity Detection for Salesforce

VIDEO

This brief video demonstrates how PROS Opportunity Detection uses machine learning to identify and deliver new opportunities to the sales team proactively in Salesforce CRM.

FREE TRIAL

Test drive Opportunity Detection

FREE TRIAL

This free trial enables you to test drive Opportunity Detection in Microsoft Dynamics.