Personalization for a superior customer experience
As online and mobile become the first and only source for travel offers and pricing, airlines are looking to differentiate their online experience. Shopping and merchandising services are key in delivering personalized, frictionless and omni-channel experiences.
PROS Merchandising increases conversion and revenues per passenger by selling extra baggage, legroom and other services dynamically. Airlines can upsell at anytime in the customer journey using rich content for a superior shopping experience across direct distribution channels.