Start driving sales growth in 30 days
Machine learning has quickly become the hot topic. The good news: our machines have been learning for the last 30+ years. You can confidently put that experience to work for your sales team with PROS Opportunity Detection. With it, you’ll quickly uncover new sales growth opportunities with existing customers- opportunities that can drive millions in incremental monthly revenue with minimum sales effort required.
Opportunity Detection applies machine learning to analyze transaction activity, uncover buying behavior trends and identify new opportunities. Using techniques such as outlier detection, churn forecasting and clustering algorithms, it finds inconsistent, declining and gap purchasing behaviors at the product level for each customer. These sales opportunity recommendations are then presented to each sales rep in an easy-to-use interface in their familiar CRM environment for instant evaluation and action.
Armed with Opportunity Detection, your sales team can now quickly determine how to invest their time to build relationships (inconsistent), prevent churn (declining) and expand the share of wallet (gap) with current customers.
It starts with PROS Dynamic Pricing Science using machine learning techniques to uncover buying behavior patterns at the account and product group level.
Put It All Together to Deliver Personalized Selling Engagements
Identify Inconsistent Purchasing Patterns
Using outlier detection algorithms, Opportunity Detection finds inconsistent buying patterns that may indicate the potential to strengthen the relationship and become a true business partner.
Uncover Declining Purchasing Patterns
Using churn forecasting algorithms and filtering out seasonality, Opportunity Detection finds declining buying patterns that may indicate a customer is shifting their purchasing of a specific product to another provider. Now the sales rep can proactively take action to retain this business.
Find New Sales Opportunities
Using an ensemble of PROS unsupervised machine learning (clustering) algorithms, Opportunity Detection clusters accounts with similar product portfolios and identifies products each customer is not buying but its peers are buying. Knowing what similar customers are buying will help identify opportunities to sell more into the account.
Opportunities Presented in Familiar CRM Systems
Opportunity Detection automatically presents recommendations on the account page of salesforce, Microsoft Dynamics and other CRM systems, enabling each sales rep to quickly evaluate the opportunities specific to their customers.
Supporting information details are provided for each recommendation making it easy for the sales rep to quickly assess its potential for immediate action.
Automated Opportunity Creation
With the click of a button, Opportunity Detection automatically creates the opportunity in the CRM system so the sales rep can quickly start the quoting process.