Outperform 2017

Outperform 2017 is a wrap! See you next year May 15 -17 at the 2018 Outperform in Houston, Texas.

If you missed it, Outperform 2017 was a global event for pricing, sales and revenue management leaders to share modern commerce best practices and success.

Attendees experienced three days of hands-on training, thought-provoking keynotes, and informative sessions delivered by PROS product experts, industry analysts and insiders, and leaders from some of the world’s most admired companies.

PROS Outperform 2017 Chicago
PROS Outperform 2017 Chicago
PROS Outperform 2017 Chicago

Featured Speakers

Andres Reiner

President and CEO


McCullum Roberts

President, Growth Ventures & Strategic Pricing

Cargill Protein

Natalie Mancosky

Director, Global Sales Excellence


David Mok

Senior Director, Pricing Strategy

Fortune 50 Orthopedics Manufacturer

Paul Greenberg


The 56 Group

John Bruno


Forrester Research

Forrest Harris

Senior Manager, Pricing Strategy & Analytics

McKesson Medical-Surgical

Alex Stoll

Vice President & Head of Global Sales Operations

HP, Inc.

Larry Oberkfell

President & CEO

International Foodservice Manufacturers Association (IFMA)

Nancy Andes

Senior Vice President, Marketing


Wendell Raddatz

VP, National Accounts


Brian Solis

Principal Analyst

Altimeter Group

Elton D’Souza

SVP, Network Management

TAP Portugal

Matt Medintz

AVP, Market Analysis and Planning

Hub Group

Hayden Stafford

Corporate Vice President, Global Sales

Microsoft Dynamics

Al Taylor

Manager, Data Analytics


Alyson Threadgold

General Manager, Process & Systems


Samir Bodas

Co-founder & CEO


Antonio Bolanos

Professional Services, Training


Craig Zawada

Chief Visionary Officer


Matt Louis

Senior Director of Revenue Management

Southwest Airlines

Jim Broderick

Director, Price Strategy

Iron Mountain

Joe Strausbaugh

Senior Manager of Pricing & Repairs

Kaman Fluid Power

Justin Lane

Director of Strategic Services


Amy Mosher

Senior Manager, Sales Operations


Sambit Dutta

Senior Director, IT Development & Enterprise Architecture

Land O’Lakes

Jack Li

Managing Director


Patrick Garcia

Enterprise Application Architect

L&W Supply

Ramesh Anantharaman

Senior Vice President, Revenue Management


Richard Cleaz-Savoyen

Director, Revenue Optimization

Air Canada

Scott Hirvela

Director of Config/Price/Quote

HP, Inc.

Sebastien Touraine

Head, ONE Order Program


Ranjit Pabla

Sales Director, Dynamics 365, Enterprise and Partner Group


Roger Harris

Senior Vice President, Revenue Management, Distribution & Alliances


Scott Grieve

Manager - Sales & Operations Excellence

L&W Supply

What Attendees Learned

Outperform is where sales, pricing and revenue management professionals from around the globe met to formulate modern commerce strategies for the coming year and beyond. They learned how to:

  • Accelerate sales results with data-driven, actionable insights.
  • Formulate winning pricing strategies to transform pricing into a competitive advantage.
  • Enable a personalized, frictionless buying experience across all channels.
  • See how PROS helps you realize your revenue, profit and career potential.
  • Network with yours global peers and learn about the latest modern commerce trends in the US, Europe, and beyond.
  • Receive in-depth training on how to power modern commerce in your organization.
  • Meet and network with industry-leading solutions providers, consultants, and analysts.

View pictures from Outperform 2016 Orlando and Paris.

PROS Outperform 2017 Chicago

Who Attended

PROS Outperform was the place to be for executives and practitioners alike.

  • Executive leaders and general managers with P&L responsibility across product lines or business units.
  • Sales, sales operations, and finance executives, directors, managers, and administrators.
  • Executives, directors, and managers responsible for pricing and pricing strategy.
  • Travel and airline executives, directors, and managers responsible for revenue management and group/corporate sales.
Why Outperform?



May 10
May 11
May 12
Start End Session
7:30 8:30 Breakfast
Start End Sales Training Pricing Training Airline Workshops
8:30 12:30 Powering Modern Commerce – CPQ with Dynamic Pricing Science
Shane Kelly, Senior Trainer, PROS
Kayla Murray, Solutions Specialist, PROS
Powering Modern Commerce – Enhancing Analytics
June Wang, Trainer, PROS
TaRon Jones, Senior Trainer, PROS
Getting More Out of O&D
Amanda Campbell, Professional Services, Training, PROS
Justin Jander, Product Manager, PROS
12:30 1:30 Lunch
1:30 5:30 Powering Modern Commerce – Extend CPQ to Partners and eCommerce
Shane Kelly, Senior Trainer, PROS
Powering Modern Commerce – Enhancing Price Optimization
TaRon Jones, Senior Trainer, PROS
Kayla Murray, Solutions Specialist, PROS
Getting More Out of Real Time Dynamic Pricing
Antonio Bolanos, Professional Services, Training, PROS
Carlos Parra, Product Manager, PROS

Getting More Out of Group Sales Optimizer
Allison Glenney, Professional Services, Training, PROS
Asmita Aggarwal, Product Manager, PRO
5:30 10:00 Welcome Reception
Start End Session
7:30 8:30 Breakfast
8:30 10:00 Opening Keynote: The Next Generation of B2B and B2C in a Modern Commerce World
Andres Reiner, President and CEO, PROS
Hayden Stafford, Corporate Vice President, Global Enterprise Sales, Microsoft Dynamics
10:00 10:45 Keynote: The Time Has Come To Accelerate Your Modern Commerce Journey
John Bruno, Forrester Research Analyst
10:45 11:15 Networking Break
11:15 12:00 Keynote: TAP Modern Commerce Transformation: Outperforming together with PROS
Elton D’Souza, Senior Vice President, Network & Revenue Management, TAP Portugal
12:00 12:45 Keynote: Moving from Spreadsheets to Modern Commerce in the Food Industry
Sonya McCullum Roberts, President – Growth Ventures & Strategic Pricing, Cargill Protein
12:45 1:45 Lunch
1:45 2:00 Transition to Tracks

Start End Session
2:00 3:00 Dynamic Pricing: Transforming the Cargo Business with Dynamic Pricing Science + Demo
Matt Medintz, Assistant Vice President, Market Analysis and Planning, Hub Group
3:00 4:00 Re-imagining the Sales Experience with Modern Commerce + Demo
Natalie Mancosky, Director, Global Sales Excellence, Honeywell
4:00 4:30 Networking Break
4:30 5:30 Transforming the Channel Partner Experience with Dynamic Pricing Science
Alex Stoll, Vice President & Head of Global Sales Operations, HP, Inc.
6:00 9:00 Evening Event

Powering Modern Commerce in Airlines
Start End Session
2:00 2:40 O&D Roadmap and Demo
Justin Jander, Product Manager, PROS
2:40 3:20 Real-time Dynamic Pricing Roadmap + Demo
Carlos Parra, Product Manager, PROS
3:20 4:00 Group Sales Optimizer Roadmap + Demo
Asmita Aggarwal, Product Manager, PROS
4:00 4:30 Networking Break
4:30 5:00 NDC and One Order
Sebastien Touraine, Head, ONE Order Program, IATA
5:00 5:45 The Future of Airline Commerce is Now: PROS Travel Strategy Update
Surain Adyanthaya, Senior Vice President of Strategy, PROS
6:00 9:00 Evening Event
Start End Session
7:30 8:30 Breakfast
8:30 9:15 Keynote: The Role of CLM in Modern Commerce Andres Reiner, President and CEO, PROS
Samir Bodas, Co-founder and CEO, Icertis
9:15 10:00 The Future of Digital Personalization
Brian Solis, Principal Analyst, Altimeter Group
10:00 10:20 Networking Break
10:20 11:40 Modern Commerce Insights Track Modern Commerce – Where Are You and Are You Moving Fast Enough? App Maturity Model + Best Practices
Facilitated by Craig Zawada, Chief Visionary Officer, PROS

Beyond PROS: Extending Modern Commerce Across the Sales Process
Justin Lane, Director of Strategic Services, Xactly
Food & Consumables Industry Track Personalized, Frictionless Selling with Operator Insights
Erin Murray, Food Trends Expert and Marketing Strategist, Datassential

Delivering the Best Price: Fonterra’s Journey to Full Revenue and Profit Realization
Alyson Threadgold, General Manager, Process & Systems, Fonterra

State of the Food Industry
Larry Oberkfell, President & CEO, IFMA

Delivering an End-to-end Sales Experience for Food
Sambit Dutta, Senior Director, IT Development & Enterprise Architecture, Land O’Lakes
Technology Industry Track Old Habits Die Hard: How HP Uses Dynamic Pricing Science to Reinvent the Channel Experience
Scott Hirvela, Director of Config/Price/Quote, HP, Inc.

Utilizing Algorithmic Machine-Learning to Grow Subscription Revenue Year After Year
Jim Broderick, Director, Price Strategy, Iron Mountain

Scaling the Sales that “Make Sales Tax Less Taxing” with Frictionless Quoting
Amy Mosher, Director, Sales Operations, Avalara

Driving Business Outcomes through Digital Transformation
Ranjit Pabla, Sales Director (Dynamics 365), Enterprise and Partner Group
Healthcare Industry Track Transforming Value in Healthcare Using a Modern Commerce Approach
Wendell Raddatz,Vice President, National Accounts, Hologic

Leveraging Dynamic Pricing Science for GPO Negotiations and Market Research
Nancy Andes, Senior Vice President, Marketing, ARUP

Taking the Power of Modern Commerce to a Global Scale
David Mok, Senior Director, Pricing Strategy, Fortune 50 Orthopedic Manufacturer

Driving Business Value with Dynamic Pricing Science
Forrest Harris, Senior Manager, Pricing Strategy and Analytics, McKesson Medical-Surgical
Automotive & Industrial Industry Track Project LIFT: Increasing Margin with Quoting and Price Optimization
Patrick Garcia, Enterprise Application Architect & Scott Grieve, Manager - Sales & Operations Excellence, L&W Supply

Increasing Margin Through Simple, Transparent & Data-driven Dynamic Pricing
Joe Strausbaugh, Senior Manager of Pricing & Repairs, Kaman Fluid Power

Improving the Digital Experience through Modern Commerce
Randy Carey, Director, Information Technology, Manitou Americas

Gaining Visibility in a Complex and Challenging Market
Al Taylor, Manager, Data Analytics, Dover
Airline Industry Track Optimizing a Latent Revenue Source with Group Sales
Roger Harris, Senior Vice President, Revenue Management, Distribution & Alliances, Aeromexico

Availability and Distribution: The Key to Powering Modern Commerce
Richard Cleaz-Savoyen, Director, Revenue Optimization, Air Canada

Prepare for High Growth in the Modern Commerce Era
Ramesh Anantharaman, Senior Vice President Revenue Management, flydubai

From Launch Partner to Transformation Partner
Matt Louis, Senior Director of Revenue Management, Southwest Airlines
11:40 12:00 Networking Break
12:00 12:30 Panel: Andres Reiner, CEO & President, PROS; Brian Solis, Principal Analyst, Altimeter Group; Craig Zawada, PROS; Paul Greenberg, Managing Principal, The 56 Group
12:30 12:45 Close
Tim Girgenti, Senior Vice President, Communications, PROS
12:45 1:30 Takeaway Lunch

Last Year's Highlights


2016 PROS Outperform Orlando Highlights


2016 PROS Outperform Paris Highlights

Network with Hundreds of Your Peers

Outperform attendees come from around the globe and across diverse industries, including manufacturing, high tech, food, healthcare, airline and travel, chemicals, energy, and more. Past attendees have represented leading businesses such as:

2016 Attendee Profiles

Outperform attendees are very diverse in their professional roles and responsibilities -- from front-line managers to C-suite executives -- and represent a wide range of industries and locales worldwide.


  Sales & Marketing 50%

  IT and Operations 36%

  Revenue Management 6%

  Other 8%


  VP and C-suite 16%

  Manager and Director 58%

  Analyst 19%

  Other 7%


  Under $500M 12%

  $500M - $1B 26%

  $1B - $25B 43%

  above $25B 19%


  Asia/ Pacfic 10%

  EMEA 36%

  The Americas 54%

About the Palmer House Hilton

17 East Monroe Street, Chicago, Illinois 60603

The legendary Palmer House Hilton is located in Chicago's Loop, at heart of the city's business, financial and theatre districts. This hotel puts you in walking distance of Millennium Park, the Art Institute of Chicago and Grant Park. With CTA's ‘L' blue, orange, and red lines just steps away, you can navigate Chicago with ease.