Hotel

How to Welcome Big Data with No Reservations

Outperformers in the hotel industry know just what to do to get a good night's sleep. While other hoteliers toss and turn in the midst of economic strains that have greatly reduced business travel, outperformers rest peacefully knowing they're leading the pack.

What gives them their edge? The answer is simple. Outperforming hotel operators have checked in to business growth by learning how to effectively leverage their big data – data filled with insights about how and where their customers buy. They are using that data to make timely decisions to balance transient, extended-stay, and group customers, while maximizing revenue and profits. Our real-time big data applications can transform your big data into increased market share and help you outperform your competition.

You'll Rest Easy with PROS Real-Time Big Data Apps for Hotels
How do you anticipate and account for customers who book the lowest possible rate through discount Internet channels? Or how do you stimulate more demand during low-demand periods? When should you offer customers discounts or incentives? What's the smart way to balance corporate contracts with higher paying customers? PROS helps you address these questions through powerful markets insights that give your teams the knowledge and confidence they need to set capacity and pricing strategies that deliver more revenues.

With PROS big data apps you can outperform in your markets:

  • Achieve greater occupancy and revenue, even during low-demand periods.
  • Improve loyalty by targeting the appropriate customers for promotions.
  • Better utilize inventory to keep higher paying customers happy, while supplementing periods of low demand.
  • Reduce the impact of late cancellations by implementing revenue management techniques, such as overbooking.
  • Increase the availability of more desired rooms by upgrading preferred guests to rooms with higher rates that have gone unsold.
  • Optimize prices based on business objectives, competitor price forecasts, inventory, demand elasticity, and business rules.
  • Centralize all pricing–related information and manage all channels from one application.