Equipment Rental

Outperform with PROS Real-Time Big Data Apps for Equipment Rental Companies

Outperforming companies are well equipped to grow their business. As leaders in their markets, they know how to leverage technology to help them seize new revenue opportunities without sacrificing margins. While others watch from the sidelines, these outperformers dramatically improve their performance through better forecasting, smarter time-and-money utilization, and more consistent pricing strategies. To further distance themselves from the competition, they arm their sales teams with the tools and insights they need to create winning quotes – quotes that are based on data analysis and not gut instinct. High-performing equipment rental companies rely on PROS experience and real-time big data applications to transform their big data into increased sales.

"Why We Chose PROS" - Javier Christie, Group Manager Pricing, Coates Hire
Coates Hire
View Video
Javier Christie, Group Manager Pricing at Coates Hire, explains why he and his company selected PROS and discusses his experience in the implementation project during the first six months.
Equip Your Sales Teams with Big Data for Big Results
Every single deal counts in the equipment rental business. How do you tip the scales in your favor to win more deals, more profitably? You do it by applying data science to your transaction history to uncover customer buying preferences, like whether or not they will want a 200-ton earthmover or a fleet of tractors, and what prices they are most likely to pay. With our extensive experience in the equipment rental industry, PROS addresses these challenges through powerful customer insights that give your sales teams the knowledge and confidence they need to close more deals that deliver more profit.

With PROS big data apps you can outperform in your markets:

  • Improve sales and profits on capital-intensive assets that have opportunity costs associated with every day they aren't rented.
  • Take advantage of opportunities from the consolidation of large players and increased competition from smaller, niche providers.
  • Determine floor, target, and stretch negotiation guidance, with customer-specific recommendations that factor in willingness-to-pay.
  • Gain accurate demand forecasts, achieving better insights based on customer segmentation, willingness-to-pay, and customer buying behavior.
Learn More by Choosing a Resource Below



Coates Hire
Dollar Thrifty Group
Hertz Equipment Rental