Outperformers in the services industry are stealthy. They’re agile. They know how to stay ahead of the game so the competition can’t catch them. How? Because they understand how technology and processes can help them find opportunities buried in their own big data. These outperformers know big data is one of their greatest assets because it contains precious insights into customer buying preferences and patterns that can drive higher sales and better service. These companies turn to PROS to help them unlock the value of their data, turning it into greater sales and extraordinary competitive prowess.