Food and Beverage

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Find the Right Ingredients to Drive Revenue and Profitability in Food and Beverage

Looking to grow revenues and profits? Your data has all the answers you need. PROS food industry focused platform makes pricing and selling products easier, faster, and smarter. Our unique combination of automation, intelligence and actionable insights based on Dynamic Pricing Science and advanced analytics helps food manufacturers and distributors drive better business performance and outperform their competitors.

With constantly changing commodity prices, rising energy costs, powerful customers or ever-present competitors, your pricing strategy and margins are under constant pressure. Innovative food manufacturers and distributors such as McCain, BRF, Cargill, and FSA are taking back the reins and applying a proactive, modern commerce approach to their entire pricing process.

Looking for more control over how you manage your pricing or a configure, price, quote (CPQ) tool that empowers sales reps to generate optimized quotes quickly and easily? PROS modern commerce solutions have what you need to help improve margins and identify true customer profitability.

Success Story

PROS Helps Food Company Search and Deploy a New Pricing Solution


BRF’s Search and Deployment of a New Pricing Solution

Ingredients of a Successful Pricing Project in the Food Industry

Through the 2012 acquisition of two industry leaders and continued business growth, BRF (formerly Brasil Foods) has emerged as the world’s seventh largest food company and number one in its home market, Brazil. With $15 billion of revenue in 2014 across 110 countries, 2000 SKUs and 10 distribution channels, the leader in frozen and processed foods, chicken and natural foods has generated sales growth from product innovation.


PROS Gives You the Ingredients for Success

In an industry that has been typically slow to adopt business-enabling technology, outperforming food manufacturers expect change and enable their sales and marketing teams with the technology that gives them (1) visibility into shifting market conditions, (2) guidance on how to address the changing landscape, and (3) the tools with which to execute those changes. Adaptability, agility and responsiveness are more important than ever to ensure your teams are aligned to maximize profitability and customer satisfaction. The PROS solutions optimize margins within complex supply chain environments by balancing price and demand within operational constraints. The result is predictive insights for buy, make, and sell decisions, seamlessly integrated with price and quote execution.

With PROS cloud-based revenue generating solutions, you can:

  • Create and execute optimized pricing strategies that maximize margins while balancing your supply and demand constraints.
  • Coordinate raw material inputs, inventory, capacity, and demand forecasts to optimize product and channel mix.
  • Maximize margins for available capacity and maintain high utilization by guiding sales towards the right mix at the right prices.
  • Analyze forecasted demand, supply, and prices to make profitable decisions across your business.


PROS eBook

Modern Commerce is Disrupting the B2B Buying Process

PROS eBook

Learn how to create a frictionless and dynamic experience for your food and beverage customers using modern commerce strategies


Powering Modern Commerce with Dynamic Pricing Science


Smashing the StatusQuo in Foodservice. Insights from IFMA and PROS.


8 Pillars of Modern Commerce in Food & Beverage


Tech-savvy consumers are B2B buyers, too. Get ready for modern commerce in the food and beverage industry.