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What’s your modern commerce strategy?

What’s your modern commerce strategy? If you can’t answer that, your business is in jeopardy. Disruption in the food and beverage industry is changing how food and beverage manufacturers will compete in the future. And companies who implement a modern commerce strategy now will create a clear competitive advantage with their customers. According to Gartner, 89% of marketing leaders expect […]

Fulfilling the Airline Modern Commerce Fantasy

A few years ago Expedia published a study that found travelers visited up to 38 sites before booking a vacation. The list was broad and included  mobile, OTAs, metasearch engines and expanded over air, hotel, and other aspects of a trip. 38 sites! I’ve heard seasoned industry experts who clearly were baffled by that number. It seems far  too high. […]

Your Journey to Modern Commerce, Part 1 – Meet the New B2B Buyer

“Imperative” is one of those words that gets thrown around a lot on blogs like this one. An imperative is something of vital importance, an essential or urgent thing, a must-do or must-have. It is, therefore, something that any marketer wants to convince you of, and so has become one of those phrases that makes many of us roll our […]

foodservice distribution

Amazon May Have Its Eye on Foodservice

Recently, a JPMorgan analyst said that Amazon might enter the foodservice arena as a distributor. Amazon could either build a foodservice distribution business or buy an existing distributor. Will this move happen? It has happened already. The question is how far Amazon will take their interest in foodservice distribution? In 2015, Amazon launched Amazon Business. Within a year’s time, Amazon […]

How Will Amazon’s Acquisition of Whole Foods Impact the Food Industry?

Amazon’s announcement of its intention to purchase Whole Foods for $13.7 billion has already begun to disrupt the $800 billion-dollar grocery industry. Target, Walmart, Costco and other grocery retailers’ stocks were down on the day of the announcement and remained in red territory as of late Monday morning, June 19. Chains and independent stores alike are having some serious conversations […]

Are your Sales Reps Motivated to Grow?

What’s the best way to get a donkey to move in the direction you want it to go?  A carrot or stick?  This delves into the deeper more complex question of the appropriate way of motivating a person or team towards a common goal.  Are the motivation tactics rooted in fear, or grounded in love and appreciation?   Many companies struggle […]

Are Airlines Escaping From The GDS Or Simply Falling Under Google’s Control?

Are Airlines Escaping From The GDS Or Simply Falling Under Google’s Control?

For decades airlines have untied their dependency to GDSs and showcased their product by developing their airline.com. In parallel, Google was changing their rules and was adding Google Flights. Overtime the free traffic acquired through organic search dried up. Today, to paraphrase what Paul Hennessy – former Priceline CEO, said a year ago: ‘this is a paid world’ and each […]

: A One-of-a-kind Booking Tool for the World’s Most Iconic Aircraft, the Airbus A380

A One-of-a-kind Booking Tool for the World’s Most Iconic Aircraft, the Airbus A380

A dedicated metasearch for the A380 and its airline operators Airbus created the online booking assistant www.iflyA380.com for travellers who love the superjumbo – the first and only flight search that presents flights to accommodate travellers’ preference for a specific aircraft model. For the first time you are free to specifically search for A380 operated flights, choose your own in-flight […]

Get in the Driver’s Seat and See How Smart CPQ Can Personalize Your Sales Process

Buying a car is easy and fun…said no one ever!  I don’t know about you but my experience with shopping ranges from easy process to an absolute nightmare!  I am a millennial and as one, I have done tons of research before I even go to any car dealerships so I tend to know exactly what car I want and […]

I’m Sold on Modern Commerce. Now What?

Andres Reiner, Brian Solis, Paul Greenberg and yours truly answer deep questions on modern commerce, customer engagement and the role of humans in an AI world. If you’ve been following our blogs recently, you’ve seen that modern commerce has been a major recurring theme, and one that received intense focus for three days at our annual Outperform conference in Chicago. […]