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Rethinking the Cargo Business

Trends That Are Driving Change in Cargo and Logistics

Modern commerce may have seemed like the latest buzzword when I first heard the term a year or so ago, but it aptly describes the trends we’ve been seeing for a while now in the transportation and logistics industry and what I’ve been hearing industry experts and customers describe over and over again at virtually every cargo and logistics event […]

Are your Sales Reps Motivated to Grow?

What’s the best way to get a donkey to move in the direction you want it to go?  A carrot or stick?  This delves into the deeper more complex question of the appropriate way of motivating a person or team towards a common goal.  Are the motivation tactics rooted in fear, or grounded in love and appreciation?   Many companies struggle […]

Get in the Driver’s Seat and See How Smart CPQ Can Personalize Your Sales Process

Buying a car is easy and fun…said no one ever!  I don’t know about you but my experience with shopping ranges from easy process to an absolute nightmare!  I am a millennial and as one, I have done tons of research before I even go to any car dealerships so I tend to know exactly what car I want and […]

How Quickly Are Buyer Expectations Changing? Our Digitally Savvy Children Offer a Clue

Children are highly savvy with technology and digital media. Between the ages of 2-3 you can give them an iPad or phone and they know how to navigate the device to find their shows, movies or games.  I didn’t receive my first cellphone until I was in college and I still haven’t splurged on an iPad, yet all my nieces […]

Are You Ready to Take Your Relationships to the Next Level?

While some of us may be trying to avoid the extravagant expectations of a Hallmark-exploited holiday and others of us gear up for February 15th (the chocolate lover’s Black Friday), forgive us while we get all gooey and take a moment to reflect on the wondrous beauty of our workplace love. No, no… we’re not talking about the girl or […]

The Cost of Inaction: Why a Modern Commerce Approach to Selling is Necessary to Maintain Growth – and Even Viability

I recently spoke with a building products manufacturer about the company’s future strategy and growth plans. Increased price transparency is affecting revenues, and, like many companies, they are concerned about Amazon displacing some of their traditional distribution partners. Without a strategic shift, the company is in danger of missing revenue targets and risks increased customer dissatisfaction. To help address these […]

A New Year is Coming for Food Service Manufacturing: Time to Re-evaluate the Status Quo

The definition of insanity is one of the most overused clichés of all times and I apologize in advance because yes, I’m about to use it once again as it seems to be an effective opener when one wants to address a problem or a challenge and initiate some sort of change. So here we go… “If you always do […]

Why Sales Processes Need to Change in Automotive and Industrial Distribution

In an extremely fragmented automotive and industrial distribution market with heavy competition and low switching costs, relying on traditional sales tactics and processes can be fatal. In order to succeed in this new environment, distributors that still rely on low-tech, relationship-based sales processes will need to adopt modern commerce capabilities to meet today’s B2C-trained customers how and where they buy. […]

AI for CRM and the Promise of Einstein

I am sure most of you saw the latest announcements around Salesforce Einstein. At his Dreamforce ’16 keynote, Salesforce CEO Marc Benioff talked about a world where Einstein will make artificial intelligence (AI) capabilities pervasive across the Salesforce Cloud. Einstein leverages all data within Salesforce — customer data; activity data from Chatter, email, calendar and eCommerce; social data streams such […]

Why Food Manufacturers Need to Challenge the Status Quo

Across the food and beverage industry, industry competition is fierce, margins are thin and executive growth expectations are high. To support the increased cadence of decision-making, food manufacturers need to put more focus on sell-side technology to retain market share and grow the business. Closing business is a never-ending battle and sales teams closely guard their customer relationships. In the […]