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The Grey Market Risk You CAN Avoid

Remember the dotcom era when everything was moving at a frenetic pace? It seemed like everywhere you turned, shady brokers were popping up overnight to take advantage of the new ecommerce and internet craze. Today, grey market risks for Original Equipment Manufacturers (OEMs) at times seem eerily similar. Just like that era, you may feel like there’s not much you […]

What’s your modern commerce strategy?

What’s your modern commerce strategy? If you can’t answer that, your business is in jeopardy. Disruption in the food and beverage industry is changing how food and beverage manufacturers will compete in the future. And companies who implement a modern commerce strategy now will create a clear competitive advantage with their customers. According to Gartner, 89% of marketing leaders expect […]

Fulfilling the Airline Modern Commerce Fantasy

A few years ago Expedia published a study that found travelers visited up to 38 sites before booking a vacation. The list was broad and included  mobile, OTAs, metasearch engines and expanded over air, hotel, and other aspects of a trip. 38 sites! I’ve heard seasoned industry experts who clearly were baffled by that number. It seems far  too high. […]

Your Journey to Modern Commerce, Part 1 – Meet the New B2B Buyer

“Imperative” is one of those words that gets thrown around a lot on blogs like this one. An imperative is something of vital importance, an essential or urgent thing, a must-do or must-have. It is, therefore, something that any marketer wants to convince you of, and so has become one of those phrases that makes many of us roll our […]

foodservice distribution

Amazon May Have Its Eye on Foodservice

Recently, a JPMorgan analyst said that Amazon might enter the foodservice arena as a distributor. Amazon could either build a foodservice distribution business or buy an existing distributor. Will this move happen? It has happened already. The question is how far Amazon will take their interest in foodservice distribution? In 2015, Amazon launched Amazon Business. Within a year’s time, Amazon […]

How Will Amazon’s Acquisition of Whole Foods Impact the Food Industry?

Amazon’s announcement of its intention to purchase Whole Foods for $13.7 billion has already begun to disrupt the $800 billion-dollar grocery industry. Target, Walmart, Costco and other grocery retailers’ stocks were down on the day of the announcement and remained in red territory as of late Monday morning, June 19. Chains and independent stores alike are having some serious conversations […]

Are your Sales Reps Motivated to Grow?

What’s the best way to get a donkey to move in the direction you want it to go?  A carrot or stick?  This delves into the deeper more complex question of the appropriate way of motivating a person or team towards a common goal.  Are the motivation tactics rooted in fear, or grounded in love and appreciation?   Many companies struggle […]

Get in the Driver’s Seat and See How Smart CPQ Can Personalize Your Sales Process

Buying a car is easy and fun…said no one ever!  I don’t know about you but my experience with shopping ranges from easy process to an absolute nightmare!  I am a millennial and as one, I have done tons of research before I even go to any car dealerships so I tend to know exactly what car I want and […]

I’m Sold on Modern Commerce. Now What?

Andres Reiner, Brian Solis, Paul Greenberg and yours truly answer deep questions on modern commerce, customer engagement and the role of humans in an AI world. If you’ve been following our blogs recently, you’ve seen that modern commerce has been a major recurring theme, and one that received intense focus for three days at our annual Outperform conference in Chicago. […]

Are You Ready to Compete on Customer Experience?

Buckle up; it’s going to be a wild ride! If you were at Outperform in Chicago today, you got a glimpse into the future that’s happening right now for companies with the vision to deliver a modern commerce experience to customers – frictionless, personalized and omnichannel. Even if you’re not sure yet what modern commerce means for you and your […]